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FaithUSA.us
FaithUSA.us Brand Guidelines

Site Branding & Style Guide

A comprehensive overview of the FaithUSA.us design system, including colors, typography, components, and UI patterns for the web directory.

Logo & Brand Mark

FaithUSA.us
Primary Logo - Light Background
FaithUSA.us
Primary Logo - Dark Background

Logo Usage

  • • "Faith" uses the primary forest green color representing growth and faith
  • • "USA" uses the accent navy blue representing patriotism
  • • ".us" uses muted gray to de-emphasize the domain extension
  • • Always use Libre Baskerville (serif) for the logo typography

Color Palette

Primary Brand Colors

Faith Green

Primary - Forest green

oklch(0.45 0.12 145)

Patriot Navy

Accent - Muted navy blue

oklch(0.35 0.08 250)

Warm Terracotta

Secondary - Earthy warmth

oklch(0.65 0.08 55)

Warm Cream

Background - Inviting base

oklch(0.98 0.005 85)

Semantic Colors

Foreground

Muted

Card

Border

Destructive

Color Philosophy

The FaithUSA.us color palette balances warmth and trust. Forest green represents spiritual growth and faith (connected to nature and Biblical imagery). Navy blue honors American patriotism without being overly bold. The warm cream background creates an inviting, cozy atmosphere that appeals to homeschool moms and Sunday school teachers. Terracotta accents add earthiness and warmth.

Typography

Headings - Libre Baskerville

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Body - Inter

Large body text for introductions and lead paragraphs that need emphasis.

Regular body text for main content. This is the default size for paragraphs, descriptions, and general reading content throughout the site.

Small text for captions, metadata, and secondary information that supports the main content.

Extra small text for legal notices, timestamps, and tertiary information.

Typography Guidelines

  • • Libre Baskerville (serif) for all headings - classic, trustworthy, timeless
  • • Inter (sans-serif) for body text - clean, highly readable, modern
  • • Line height: 1.5-1.6 for body text (leading-relaxed)
  • • Use text-balance on headlines for optimal line breaks

Component Library

Buttons

Category Pills

Bible PrintablesPatrioticActivity PacksAges 4-12New

Printable Card

Category Card

Bible Coloring Pages

Bible Coloring Pages

Beautiful coloring pages featuring scripture verses and Bible stories.

60 printablesBrowse All

Ad Slot Placements

Leaderboard (970x90)

Rectangle (300x250)

In-Content (336x250)

Page Templates Included

Homepage

Hero section, featured printables, category grid, stats, newsletter signup

Category Hub

Subcategory navigation, filter bar, paginated printable grid with sidebar

Category Product Page

Real collection page with PDF grid, SEO content, FAQ, and direct downloads

Search Results

Search bar, active filters, faceted navigation, responsive grid

Planned Collection

Coming-soon collection state for categories still in production

Resource Center

Practical printing and teaching guidance with live collection links

Blog Index

Featured post, category filter, article grid, newsletter CTA

Patriotic Category

Holiday subcategories, seasonal banners, themed design

Brand Guide

Logo, colors, typography, component library (this page)

Site Navigation

Sticky header with mega menu, mobile navigation, search

Design Principles

Warm & Inviting

Soft colors, rounded corners, and cozy typography create a welcoming space for Christian families.

Content-First

Clean grids showcase printables prominently. UI gets out of the way so content shines.

Fast & Accessible

Optimized for speed with proper contrast ratios, semantic HTML, and screen reader support.